Hướng Dẫn Top 100 companies in the world 2022

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2022 Global RepTrak® 100

The 2022 Global RepTrak® 100 is the definitive ranking of corporate reputation for the worlds leading companies. The Global RepTrak 100 showcases how people feel, think, and act towards companies globally. For over a decade, The RepTrak Company has ranked the top 100 most reputable companies to celebrate global reputation leaders.

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2022 Global RepTrak® 100The Global RepTrak100Video liên quan

The RepTrak Company measures a companys corporate reputation using Reputation Scores – scores from 0-100 that measure how people feel towards a particular company.Reputation Scores demonstrate a strong positive relationship with business outcomes, such as peoples willingness to buy, recommend, or trust a company. The companies with the highest Reputation Scores made the top 100 ranking.

Our Methodology

To determine the 2022 Global RepTrak 100, The RepTrak Company analyzed reputation data for over two-thousand companies. For consideration, a company had to meet the following criteria:

Is a corporate brand with global revenue above USD $2 billion

Must achieve a global average familiarity threshold above 20 percent in all fifteen countries measured and a familiarity threshold above 20 percent in eight or more of the fifteen countries measured

Must reach a qualifying reputation score above the median score (i.e., 67.3 points)

The 2022 Global RepTrak 100 ranking is based on 68,577 respondents collected globally across the 15 largest economies through trực tuyến surveys. Data for this survey was collected from December 2022 through January 2022.

Download Global RepTrak 2022 Report

The Global RepTrak100

The 2022 Global RepTrak® 100 is the definitive ranking of corporate reputation for the worlds leading companies and showcases how people feel, think, and act towards companies globally

1LEGO Group80.4Excellent2Rolex79.6Strong3Ferrari78.8Strong4The Bosch Group78.1Strong5Harley-Davidson78.1Strong6Canon77.6Strong7Adidas77.6Strong8The Walt Disney Company77.5Strong9Microsoft77.1Strong10Sony77.0Strong

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