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a. Mass marketing

Nội dung chính

    What consists of evaluating each market segment’s attractiveness and selecting one or more market segments to enter?How do you evaluate market segment attractiveness?Is the process of evaluating each consumer segment’s attractiveness and selecting one or more segments according to their attractiveness for the company?What is market segment attractiveness?

b. Market segmentation

c. Market targeting.

d. Market positioning

Question added by Nasir Hussain
, Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date Posted: 2015/05/19

    5 Answers

market segmentation, market targetting

by Jacob Mathew , Sr. Business Development Manager , Qweser Infolabs Pvt Ltd
6 years ago

Answer is “C” – Market Targeting

by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
7 years ago

The
correct answer is ” c. Market targeting.

>>>>>>>>>>>>>>>>>>>> d. Market positioning  >>>>>>>>>>>>>>>>>>>

by Vinod Jetley , Assistant General Manager , State Bank of India
7 years ago

d. Market positioning

Positioning is the
marketing activity and process of identifying a market problem or opportunity, and developing a solution based on market research, segmentation and supporting data. Positioning may refer the position a business has chosen to carry out their marketing and business objectives.

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1) ________ consists of evaluating each market segment’s attractiveness and selectingone or more segments to enter.A) PositioningB) Mass customizationC) Market targetingD) Market segmentationE)
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________ involves dividing a market into smaller segments of buyers with distinctneeds, characteristics, or behaviors that might require separate marketing strategies ormixes.C

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What consists of evaluating each market segment’s attractiveness and selecting one or more market segments to enter?

Market segmentation refers to “dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes,” targeting is defined as “evaluating each market segment’s attractiveness and selecting one or more segments to enter,” …

How do you evaluate market segment attractiveness?

You must focus your assessment on the potential profitability of each segment, both current and future. Key factors to keep in mind in this analysis include market growth (current size and expected growth rate), market competitiveness (number of competitors, entry barriers, product substitutes), and market access.

Is the process of evaluating each consumer segment’s attractiveness and selecting one or more segments according to their attractiveness for the company?

Explanation: Market Targeting • Market targeting is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter (Kotler et al., 2009). Market targeting is essential for each marketer to provide better products and services that fulfill the needs of those segmented groups.

What is market segment attractiveness?

An attractive market segment provides a good fit between a company’s capabilities and product range and customers’ needs. Companies with a good fit succeed by offering superior value to customers in the segment. Small businesses may only find the optimum fit in a limited number of market segments.
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