Mẹo Brand Specialist career path 2022

Thủ Thuật Hướng dẫn Brand Specialist career path Chi Tiết

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Brand Specialists are the Amazonians who make business happen. Working closely with our key vendors, it’s their job to help promote particular brands and products, enable them to reach new customers and, ultimately, boost their sales performance.

Every day, they’re searching for opportunities, solving problems and offering recommendations. All in a bid to ensure those vendors are making the most of the Amazon marketplace. And when they’re faced with a new problem or a new opportunity, they never hesitate to jump right in.

It’s a complex challenge that involves immersing yourself fully in the brands you work with, developing a deep understanding of the people and products behind them, their customers and how Amazon can help them succeed. It’s technical. It’s commercial. It’s analytical. It’s creative. And if you want to get under the skin of some big-name brands while gaining maximum exposure to the wider world of Amazon, it’s an experience you won’t want to miss out on.

://.youtube/watch?v=C4wafOkhayA

It could be that you’re looking to join us straight from university. Or that you’ve already launched your career and you’re ready to take the next step up. Either way, with all the opportunities available, there’s a good chance we have a role that’s right for you.

Apply as a graduate Apply as a business professional

A series of trực tuyến events that explores what being a Brand Specialist Amazon is all about. You’ll get to hear from current Brand Specialists, ask them any questions you like and more.

Sign up for the next sự kiện

Check out a day of life as a Brand Specialist Amazon. Find out about the role and opportunity for you as a graduate or experienced hire.

Hear more about the recruitment process from an Amazon Vendor Services team recruiter.

Check out our headline video from the point of view of actual Brand Specialists Amazon

What’s in a brand? It’s more than a name, a logo or a slogan – it’s the reputation that precedes your product or service before anyone has even had the opportunity to interact with it.

A brand can make or break your business.

At the centre of any successful brand is a Brand Manager, responsible for the perceptions your customers hold about your brand. They develop brand management strategies that serve to create an instantly recognisable product associated with favourable sentiments and messaging.

With 92% of people relying on the recommendations they read trực tuyến,1 the business need for skilled brand management professionals is more pressing than ever before. Effective Brand Managers need to be a combination of creative, logical, perceptive and tech-savvy, blending the ability to think out of the box with natural business acumen.

On top of this they need to be able to lead: Brand Managers who are able to inspire enthusiasm in their organisation’s brand, both internally and externally, will have more success in producing a brand voice people want to hear from.

What are the key responsibilities of a Brand Manager?

Brand Managers are responsible for an array of brand-related tasks and duties. The success of the image of the brand is ultimately up to their planning and execution. As such, the three key areas of responsibility include:

Implement various brand management strategies available for building brand equity and value
Continually assess the alignment of a brand to organisations’ strategic objectives
Recognise which digital marketing communication tools will be most effective in portraying a unique value proposition for your brand

Want these skills?

Set trực tuyến brand management strategies and marketing tactics that utilise all tools and channels, including emails, social truyền thông and paid truyền thông
Investigate the campaigns of competitors from a brand perspective and understand best practice to inform trực tuyến marketing benchmarks
Identify branding opportunities to use digital technology to enhance their overall marketing strategy

Want these skills?

Ensuring the brand is accessible to the public
Boosting the image of the organisation to prospective customers and making the product or service as attractive as possible
Learning from their successes and failures, as well as determining ways in which their brand can be differentiated from others

Want these skills?

What is the career path of a Brand Manager?

It’s predicted the job opportunities for someone interested in a brand management career will grow by 14% by 2022,2 as more organisations turn to dedicated professionals to ensure advantageous representations of their brand trực tuyến.

Brand Management as a profession was once reserved for only the most influential brand names in very specific industries, but with the rise of new channels of communication and the ability of consumers to impact the perception of a brand, more organisations, across the full spectrum of industries, are identifying the value in effective brand management strategies as part of their marketing efforts.

It’s important to understand that every brand management career path doesn’t need to start in advertising school.

Many companies looking to restructure the important role of Brand Manager may look to promote from within and find an employee who has existing experience and market knowledge working closely with the brand – such was the case for GetSmarter Past Student, RJ Prinsloo when he became Brand Manager The Kartal Distribution.

“Having completed a Bachelor of Consumer Sciences: Clothing Management degree and finding my feet in the fashion industry, I moved to The Kartal Distribution and began as the National Merchandising Manager. As our success grew we needed to relook our talent and resource strategy, which led to Management approaching me with the role of Brand Manager for all the brands in our business. I happily accepted the jump towards a new career direction and began working towards building a better understanding of what this role would entail.”

The growth of this profession will be above the average of most other careers but competition is also increasing as more people become interested in the field. From Marketing Analyst to Marketing Director, here are some of your options when it comes to the career path of a Brand Manager:

Junior roles related to brand management:

Assistant Brand Manager:
This is a more junior position that allows you to develop experience in the field. You’ll be focusing on developing brand strategies and aiming to maximise the sales of a specific brand.

Marketing Analyst:
This is one role you can consider getting involved in as a starting point for brand management. You’ll be required to assess the performance of brand campaigns in determining their success and feeding that information back to the relevant parties.

Senior roles related to brand management:

Senior Brand Manager:
This role puts a lot of emphasis on strategic thinking and leadership. You’ll be responsible for the work of Assistant Brand Managers as well as implementing major changes within a specific brand.

Marketing Director:
A successful Brand Manager could find themselves working their way up to the position of Marketing Director where responsibilities would shift from the effectiveness of a particular brand to the overall marketing operations of an organisation.

What is the potential salary for a Brand Manager?

The earning potential of Brand Managers is dependent on the experience someone has coupled with the power of the brand they are responsible for. The Brand Manager of a multinational corporation will be earning a significantly higher salary than that of a start-up.

Focusing on improving marketing skills and leadership qualities, paired with time in the field, will improve your standing.

Click on a country to see what you can expect to get paid as a Brand Manager in either South Africa, the United Kingdom or the United States of America:

RSA

Entry-Level
R196,961
Mid-Career
R332, 158
15 Years Experience
R561,617

UK

Entry-Level
£23,974
Mid-Career
£33,657
15 Years Experience
£48,424

USA

Entry-Level
$40,142
Mid-Career
$67,353
15 Years Experience
$112,022

What are the education and training requirements for a Brand Manager?

Brand Management doesn’t require a specific degree or diploma, favouring experience above anything else, but there are different avenues if you’re interested in a job in the field.

Experience in strategy and leadership, regardless of industry:
Often organisations want a Brand Manager who can exhibit strategic thinking and who has led a team before. Demonstrating good team work abilities, creativity and analytical skills are valuable attributes for prospective Brand Managers.

A diploma in brand or a related field:
Advertising schools offer Brand Management or brand-relevant diplomas which give candidates direct exposure to the kinds of work a Brand Manager would be required to execute on.

A degree in marketing or sales:
Because it forms part of the marketing function of an organisation, a Bachelor’s degree in marketing or a marketing-related function is a logical route for someone interested in becoming a Brand Manager.

An trực tuyến course:

Selecting the right trực tuyến short course that will provide you with the recognition and skills your career path deserves, is how The Kartal Distribution Brand Manager, RJ, got to develop his marketing and brand management strategies and knowledge.

“I had heard about GetSmarter from some friends and shortly after getting the promotion I was excited to discover there was a course specifically designed for my new role – the UCT Brand Management trực tuyến short course. I pitched this idea to management and they offered to pay for my studies.”

Brand management is always evolving as new techniques and tools emerge in the industry. As a result, one of the most important ways of staying relevant in the field is to continue learning. Discussing his experience on the course, RJ mentioned “The platform was fantastic. It was easy to use, the UCT Brand Management modules were well-structured and with the range of relevant skills I gained each week, I was able to immediately implement them in my new role on a daily basis.”

Which skills do you need next?  

Download a course prospectus to find out how one of these trực tuyến short courses can help you become a Brand Manager.

Entrepreneur 1

Fastcompany2

://.youtube/watch?v=9uWXuFhSIyc

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